The Semiotic Theory - 21/10/2010

Saussure stated that there were three components which made usdecide on the mood or feeling of a piece of media. This is called the Semiotic theory.

The components would work as follows:

a sign (maybe a colour or object) + a signifier (maybe a piece of dialogue or music)

= a signified process

So for example, rain combined with a dark, moody looking band on a magazine cover would make see the cover as being of a more depressing, emo style genre. However, a magazine cover with pictures of rainbows and neon bright colours with a girl band on the front would make the cover seem to be of a more girly, young pop genre.

For my music magazine, I am going to focus on the rock/emo genre of music. This means that my magazine will use strong, bold and sometimes dark colours such as black, red and white with pictures of the musical artist (which I haven't decided on yet).