Ideology is a system of values, beliefs or ideas that is common to a specific group of people.
For my music magazine, the reader will be unique, and will want to get away from the typical mainstream RnB and pop music that is dominating the charts. They will be interested in darker, more moodier genres of music (e.g. rock, emo, punk and alternative rock) and will want to hear about new, unique bands that are waiting to be discovered as an amazing act. The reader will also be more rebelling, and will want to break the mould within society by being totally unique and diverse from the typical mainstream acts.
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