Media Vocabulary - 03/02/2011

There are several specialist terminolgy to describe the different parts of a music magazine front cover. They are:

• Puffs - Small boxes that promote features inside the magazine
• Strapline - A slogan (e.g. "Life is Loud" for Kerrang)
• Banner - Text which stands out from it's background (usually at the bottom of the magazine cover)
• Copy - The main feature story of the magazine
• Anchorage - The particular layout that "anchors" the magazine (e.g. a picture)
• Pugs - Also known as the "earpieces" because they are placed in either the top right or left hand corners of the cover. Promotional offers are placed in this earpiece in order to pursuade people to buy it
• Motto - A memorable piece of text relating to the magazine brand
• Headline - A (often catcy) title for the magazines main article
• Sell Lines - Text on the magazine cover that helps to sell it to the audience
• Caption - Description of the image (often placed under the image itself)
• Masthead - Name of the magazine
• Dateline - Line reading the date of the magazine issue
• Lead - The introductory paragraph of a magazine article (sometimes in bold to make it stand out to the reader)
• Drop Capitals - Larger letters that start a paragraph
• House Style - A magazines individual style that distinguishes it from it's competitors
• Buzz Words - Enticing words that stand out to the reader, such as "Wow!" and "Free!"